Hyundai

Kona EV

The Hyundai Kona was launched in Australia with a campaign that featured carwash mopsters gaining life to twirl and rub against the car. The original ads performed so well that, when we had to launch the electric version of Kona, we thought: What if we turned everything electric? The result was this fun project shot entirely in camera, mixing projection mapping and different light effects to create a disruptive car ad where the car never actually moves.